[ Track record ]
Numbers. Not adjectives.
15+ years. Three companies built or fixed. One €607M exit.
€607M
MGM acquisition of LeoVegas, enabled as CMO
€120M
Annual marketing budget owned
+500%
Italy revenue growth in 12 months (€3M → €18M)
€1.35M
Optimized Group exit, as founder
100+
People led at peak
10+
International markets scaled to double-digit revenue
40 → 30%
Marketing-to-revenue ratio, company record
+18%
EBITA uplift driven by the marketing transformation
€50M
Incremental revenue in under 12 months at LeoVegas
[ 01 ]
Chapter one
Optimized Group · 2012-2016 · Founder & CEO
Built a digital agency in Milan from zero. SEO, SEM, digital PR, social. Grew it to €1.5M with 100% YoY growth for five years. Advised 300+ companies including OVS, Allianz, LUISS Business School and Gruppo Mondadori. Sold to listed Digitouch for €1.35M.
[ 02 ]
Chapter two
LeoVegas Group · 2018-2024
Managing Director Italy → Head of MGA Markets → GM Europe & North America → Chief Marketing Officer.
- [ + ] Italy: €3M → €18M in 12 months as MD
- [ + ] MGA territories taken to €100M (+100% YoY) across Canada, Finland, LatAm, Japan and more
- [ + ] €120M annual marketing budget owned as CMO; 100+ leaders led
- [ + ] Marketing-to-revenue cut 40% → 30%, the most efficient in company history
- [ + ] €50M incremental revenue in < 12 months; +18% EBITA uplift
- [ + ] €607M MGM Resorts acquisition enabled
[ 03 ]
Chapter three
Forvana Gaming · 2024-2025 · Turnaround CEO
US fund-backed iGaming operator. Mandate: stabilise, rebuild, migrate, grow. Rebuilt the leadership team across acquisition, retention, product, tech, finance and compliance. Executed a full PAM platform migration with minimal customer impact. Returned the business to growth and handed it back.
[ 04 ]
Off the clock
[ Next step ]
The pattern: hard mandates, real numbers.
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